The Personalized Subject Line

• Lifehacks for your IPhone
• It’s back! Your favorite item restocked
• Attract new customers to your company with $50 in advertising credits!
• We are absolutely sure you will love this Chris
• Uh-oh, your prescription is expiring
• What Did You Think? Write a Review.
• Important Weather Advisory

The Seasonal Subject Line

• Roll out the red carpet! Up to 40% off sale ends tomorrow
  – Snapfish, using Oscars weekend
• Mesh: Beat the heat
  – Nike summer shoe collection
• The Remedy For Dad Bod
  – Father’s day promotion from Your Tea
• Temperatures Fall, Style Rises
  – Retailer selling coats

The Curiosity Gap Subject Line

• If you’re not watching these, you’re missing out
• You forgot something
• We are here
• A Pain-Free Copywriting Process: 5 Key Questions You Must Answer
• Do You Know This #1 Fiction Writing Trick For Compelling Business Content?

The Humor Subject Line

• Where to Drink Beer Right Now
  (Sent at 6:45am on a Wednesday)
• Deals That Make Us Proud (Unlike Our Nephew, Steve)
• Try To Avoid These 27 People On New Year’s Eve
• NEW! Vacation on Mars
• Yes, I’m Pregnant. You Can Stop Staring At My Belly Now.

The Dont’s

The all CAPS screamer:
LOOK AT OUR NEW COLLECTION

The Punctuation Abuser:
!!! We are so excited to share our new line of products with you !!!

The From Label Repeater and Generic Snore:
Company name – [Company name] weekly newsletter

The Fake Reply:
Re: We are happy to help you

The Emoji fanatic:
😁 Its Friday, 😁😁-Day! 👌😛😍

The False Alarm:
URGENT – Exaggerated subject line here

Use the preheader appropriately: Don’t

• Don’t let HTML tags in the way
• Don’t double the text with the preheader
• Don’t use just a big image so we only see the unsubscribe link!

Use the preheader appropriately: Do

• Personalize
• Make it fun and engaging
• Let them overview the content
• Make it incentive

Need some help? Contact us! We’ll be pleased to discuss with you!