Engage your members and donors in true simplicity

Nonprofit marketing is the promotion of a nonprofit organization or NPO to its members, donors, supporters, or potential volunteers.

It can involve developing a brand, creating communication material, organizing events, or building relationships to raise awareness for the cause and their organization.

A nonprofit organization might use marketing to attract donors, raise awareness, build support, or drive change.

Often, the organization would create a marketing plan at the start of the year. That plan might include tactics and strategies (like using email marketing).

From then on, a marketing or a community outreach team would try to execute the plan, looking at reports and measurements to assess the performance.

Marketing is crucial for nonprofits. Without marketing, a nonprofit would struggle to gain visibility, engage supporters, build credibility, and raise awareness for the cause.

Although there could be other ways to build support for a nonprofit, marketing is one of the most effective strategies to raise awareness for a cause.

Marketing a nonprofit organization starts with strategic planning. An organization could, for example, start by defining its different audiences (members, donors, supporters, etc), crafting messaging, creating the brand, defining channels, and identifying tactics to market the organization.

Yes! All nonprofits should try to build and maintain a subscriber list.

Having your own email list allows your organization to directly engage and retain donors and supporters.

Unlike social media, email allows organizations to reach the totality of their subscribers as often as they want. An email list is one of the most valuable assets of a nonprofit.

Email marketing is one of the most cost-effective tools a nonprofit might employ to engage its audiences. For example, with Cakemail, a nonprofit could get started free and expect to pay $19 to $30 per month once their lists have over 2,000 contacts.

Email lists with the appropriate permissions never expire. A nonprofit could potentially engage and build relationships with its subscriber list for years.

Most nonprofits use email marketing to raise donations, keep contact with their audiences, or promote events they're organizing.

To start with email marketing, a nonprofit needs to select an email marketing provider, create an account, and upload a contact list.

If the organization does not have an email list, they can build one by adding a subscription form on their website, asking donors and supporters to subscribe, and running ad campaigns to drive subscriptions to their list.