Yapla is an all-in-one platform that simplifies the daily management of non-profit organizations (NPOs). With over 60,000 organizations using their services, Yapla is a major player in the sector, offering comprehensive solutions for managing memberships, events, donations, and more. Yapla enables NPOs to focus on their core missions while optimizing internal operations with an intuitive, integrated technology platform.
Before partnering with Cakemail, Yapla was providing its clients with its own newsletter tool. Although the tool was integrated into the Yapla platform, it required separate navigation, leading to inconsistencies in the user experience.
Their legacy newsletter tool was aging and lacking robustness. It no longer met the expectations of Yapla users. “It was the weak point of the product,” says Pascal Jarry, Founder and CEO of Yapla. At the time, Yapla also depended on AWS to send transactional and marketing emails. AWS service interruptions were frequent, causing significant issues for Yapla’s customers.
Technical and Organizational Challenges
With their legacy platform, Yapla faced significant challenges with email deliverability, including difficulties in maintaining IP address reputation, preventing abuse, and managing bounce rates. “Email delivery was poor because we didn’t have a specialized team dedicated to handling those issues,” says Jarry. As a result, migrating to a new platform became inevitable.
Additionally, the legacy newsletter tool received negative feedback from clients, including some opting to retain third-party platforms instead. While customers requested new email features, the complexity of maintaining the outdated platform limited Yapla’s ability to meet their expectations.
Why Make a Change
Faced with these challenges, Yapla recognized the urgent need for a reliable solution tailored to its needs. The repeated suspension of their AWS account emphasized the need. “[With AWS], you’re not talking to humans. It’s just an exchange of emails. There’s no signature, no person’s name. You refresh the browser, wait 2-3 hours, and check if you got a reply. The stress level is huge,” says Jarry.
For Yapla, it was essential to partner with a provider that could offer a reliable email delivery service while providing a human, responsive approach and allowing the continued evolution of their platform.
Searching for a Solution
Before selecting Cakemail, Yapla evaluated several solutions. They thoroughly analyzed the costs and features to ensure the chosen solution would meet their specific needs. “We created a decision matrix. We looked around to see what was available on the market,” recalls Jarry.
While Yapla could have switched to a different email service or redeveloped their newsletter application, the team made the strategic decision to integrate Cakemail’s email marketing add-on into their platform because the solution would offer a great user experience and address the deliverability challenges they were facing.
Why Choose Cakemail’s Email Marketing Add-On
Improvements in deliverability, enhanced customer experience, reduced technical support, and ongoing updates from an expert email marketing team convinced Yapla that Cakemail’s add-on was the ideal solution.
Cakemail’s company culture — which prioritizes collaboration, stability, and deliverability — also aligned with Yapla's core values.
Cakemail’s flexibility allowed the solution to be tailored to Yapla’s specific needs, ensuring smooth and efficient integration with their platform. “What I was looking for was a partner capable of delivering emails effectively, but above all, someone human,” added Jarry. “With Cakemail, we can work together as a team to find solutions.”
Collaboration and Synergy
The partnership between Yapla and Cakemail was marked by close and effective collaboration. Teams from both companies worked hand-in-hand to ensure the project’s success. “The right people were at the meetings, and things moved forward smoothly,” recalls Yapla product manager Sonia Vilela. This collaboration allowed them to overcome the technical and organizational challenges encountered during the integration process.
Cakemail provided comprehensive documentation and ongoing support, enabling Yapla to focus on configuring the solution and enhancing the user experience. The synergy between the two companies was strengthened by a shared vision of quality and performance, creating a solid foundation for a successful collaboration.
Integration Challenges
Although the partnership was fruitful, integrating Cakemail’s add-on into Yapla's platform wasn't without challenges. Synchronizing contacts and managing multiple users required technical adjustments. “I’d say the main issue was getting Yapla’s contacts synchronized to be sent to Cakemail," concludes Yapla developer Benoît Sauvage.
However, thanks to Cakemail’s flexibility and close collaboration style, these challenges were successfully addressed. Cakemail adapted its solution to meet Yapla’s specific needs.
Goals Achieved
One of Yapla’s primary goals was to increase the usage of the newsletter feature. With Cakemail’s add-on, the goal was quickly met, strengthening relationships between NPOs and their members. “The first success indicator is the usage rate of the newsletter feature,” says Jarry.
The results have already been very positive, with growing adoption of the new features by Yapla’s clients.
A New Chapter for Yapla
Today, thanks to its partnership with Cakemail, Yapla benefits from a scalable, modern, and high-performing email marketing solution. “From a customer standpoint, I think it’s a real game-changer,” says Vilela. This transformation not only improved the customer experience but also strengthened Yapla’s position in the market.
Integrating Cakemail’s add-on allowed Yapla to retire its old newsletter application and offer its clients new email marketing tools to grow their organizations.
Conclusion
The partnership between Cakemail and Yapla demonstrates how a strategic collaboration can transform a product by adding modern features and improving the user experience. With Cakemail’s add-on, Yapla has not only modernized its newsletter solution but also enhanced its overall offering to better serve its 60,000 clients.
The partnership is far from over. Yapla is already planning to deepen the integration with Cakemail to maximize the use of their data. Future developments will allow even closer integration between event creation, automatic publishing, and communication via automated emails — all from a single interface.
If, like Yapla, you are considering adding email marketing features to your product, contact our sales team today. We’ll be happy to evaluate the integration of our add-on into your product or platform.
